Watching Thai-The Consumption Of Thai Film-television By Chinese University Students

This exploratory research aims to find out the aspects of Thai films and TV series which influence the reputation of Thai popular culture in international level.The objectives of this study are(1)to study and analyze the foundation of media consumption on Thai films and TV series among Chinese university students and(2)to study an understanding of Chinese young audience’s perception of the particular media products.Through the mixed methods approach,three hundred two(302)sets of online questionnaires and focus group interview were employed for this study.The findings show a variety of discovery data of Thai films-television trends happening in China.The fundamental reasons for Thai films and TV series became a hit in Chinese young audiences is that they meet viewer’s needs which include cultural and psychological pleasure,satisfaction,aesthetic gratification,and visual enjoyment.Besides,there is the perfect combination of tradition and modernity in Thai films and TV series,displaying the essence of traditional culture in a modern manner.Also,the emergence of new media plays a significant role as a tool to reform Thai entertainment industry from a mostly-regional into a global-centered interest without local government support.It reveals how Thai films and TV series have exploited a new media landscape and intensely changed with the online community.