Research On Sustainable Development Of Leisure Agriculture From The Perspective Of Ecological Civilization In Fenghua, Zhejiang

With the development of economy and the acceleration of urbanization,people who have lived in the city for a long time are in urgent need of a quiet,leisure and comfortable city to enjoy their mood and rest.Therefore,the emergence and rapid development of rural tourism has gradually made it a new favorite of urban residents,which satisfies the tourism appeal of tourists to get close to nature and return to the countryside.Rural tourism has become the main way for urban residents to travel.Under the background of cultural tourism industry and rural revitalization,the development of rural cultural tourism products has become a new starting point and foothold of rural tourism,and actively ADAPTS to the new development of rural tourism.As one of the seven ancient capitals in China,Anyang is rich in folk culture tourism resources and has a good background of rural culture tourism development.Therefore,the author chooses Anyang city of henan province,one of the seven ancient capitals,as the research focus.By means of questionnaire and AHP,this paper makes an in-depth investigation on Anyang rural tourism.By analyzing and sorting out the data,the positive factors suitable for the product development of Anyang rural cultural tourism are extracted,and the product development of Anyang rural cultural tourism is innovated.The full text is divided into six chapters:The first chapter is the introduction.This paper explains the background and significance of the research,at the same time,the domestic and foreign related research and analysis and analysis,so as to get the paper’s research methods and technical route.The second chapter is the concept and basic theory of rural tourism.This paper analyzes the relevant concepts of rural tourism and finds the theoretical basis to support the research,including the theory of tourism motivation and marketing,the theory of life cycle of tourism destinations,the theory of experiential tourism products,and the theory of core competitiveness of tourism products.The third chapter is the basic analysis of the development conditions of Anyang rural tourism products.Analysis of Anyang’s basic situation,rural tourism resource endowmentand market demand analysis.Chapter four is market research.According to the questionnaire survey and metaphor extraction method,the relevant factors affecting the development of rural cultural tourism products in Anyang were determined and sorted out to provide a basis for quantitative research.Chapter five is quantitative analysis.The index system of Anyang rural tourism culture was established according to the determined related indexes,and the weight of related indexes was calculated by AHP analytic hierarchy process.Finally,the main direction of development of Anyang rural cultural tourism products was obtained by quantitative method.Chapter six is the conclusion and prospect.It mainly includes the summary of the subject,the innovation of the paper,the limitation of the research,and the prospect of the research.