A Study On Cultural Creative Development Of Xinjiang Ethnic IP "Afanti"

In 2017,the Ministry of Culture and Tourism issued the "Cultural Industry Development Plan for the" Thirteenth Five-Year Plan "period of the Ministry of Culture,which clearly proposed a" culture+"development strategy,which is undoubtedly the" IP "(Intellectual Property)development has added a new era background.The unique cultural IP of ethnic minorities has also become a field of cultural and creative industries,especially in multi-ethnic settlements.Cultural tourism innovation and cultural and creative development are new growth points,and the "characteristic culture+" model has also become a new trend.As an important external window of the "Belt and Road",Xinjiang,which is rich in ethnic culture,distinctive in regional characteristics,and traditional and modern,has its colorful cultural resources.The secret of development.This topic focuses on the most well-known and well-known ethnic minority culture "IP"-"Afanti" in Xinjiang.It sorted out from the wise character "Eicndi"in the folklore of the Silk Road,to the classic cartoon image "Afanti" of the Shanghai Fine Arts Film Studio at the end of the last century,to the new century,the culture of Xinjiang under the background of the "Belt and Road" The "IP"growth process of business cards and image endorsements.Explore the industrialization development experience and future development strategy of this unique minority cultural brand in Xinjiang.The subject research specifically covers the following aspects:(1)Tracing back to the roots,relying on relevant historical materials and previous research foundations,longitudinally researching the development of the character image and derivative stories of "Afanti",horizontally discussing the gradual sublimation of its personality and cultural spirit,and clarifying the image It contains deep cultural connotations such as advocating national unity,acclaiming ethical virtues,interpreting folk wisdom,and criticizing fake and ugly deeds.(2)Establishing a brand,with the outstanding representative of the Chinese animation school-the launch of the classic puppet cartoon "Afanti’s Story" as an important symbol,looking for the "Afanti" image in book publishing,animation games,cultural creativity and other fields of cross-media art Reincarnated and flexible figure.It focuses on the upgrading of Afanti’s "IP" brand in different periods and different industries since the new century.(3)Inheriting innovation,systematically sorting,analyzing,and judging the actual cases of Avanti cultural IP development in various fields in recent years,studied the two main cultural positions of animation and entertainment in the industry,and summarized their differences in different areas.The advantages and values in the development of cultural and creative fields,and attempts to propose future development strategies that adapt to the transformation of the cultural industry.To sum up,on the one hand,this subject is an academic "poetry" that actively promotes the promotion of Chinese excellent culture,inherits the culture of ethnic minorities,promotes cultural prosperity,enhances national cultural identity,promotes national unity and social stability;In terms of aspects,this topic also hopes to contribute to the writing of contemporary ethnic art history by digging out the enduring charm and compatibility of "Afanti",the Xinjiang ethnic minority culture "IP" in the characteristic cultural creative industry and intercultural art communication.The meager power.