Study On Commercialization Management Of Intangible Cultural Heritage In H State Of Yunnan Province

Intangible cultural heritage embodies human wisdom,is a living memory of a nation’s traditional culture,is the embodiment of a nation’s spiritual civilization,embodies the national spirit,has spiritual wealth and unique historical and economic value.With the development of economic culture,the protection,development and utilization of intangible cultural heritage are more and more highly valued by all sectors of society.From the perspective of commercialized management of intangible cultural heritage,this paper investigates and analyzes the current situation of intangible cultural heritage protection and commercialized management in H state.The results show that: for the intangible cultural heritage that can be commercialized,H state has established four-level directory system,supporting inheritors,establishing inheriting points and other intangible cultural heritage protection systems and guarantee systems;meanwhile,intangible cultural heritage protection and protection systems have been established Cultural heritage has been commercialized.Secondly,on the basis of analyzing and summarizing the intangible cultural heritage such as folk literature,traditional dance,traditional music,traditional handicrafts,traditional customs,traditional cultural ecological protection area,which can be commercialized in H state,using the relevant theories of the commercialization of intangible cultural heritage,this paper analyzes the current situation and existing problems of the commercialization of intangible cultural heritage in H state Question.Finally,in view of the existing problems,this paper puts forward the basic principles that must be followed in the commercialization of intangible cultural heritage in H state,and puts forward the basic modes of the commercialization of intangible cultural heritage in H state,including digital operation mode,tourism development mode,cultural industry mode,creative industrialization mode,industrial park mode,etc.;and puts forward the development of intangible cultural heritage business in H state Policy support,brand development,strengthening communication and cooperation,implementationof talent strategy and other security measures.