Research On The Design Of Craft Style In Cultural Posters

Our country has a long history and splendid culture.The cultural value and the beauty of technology contained in the traditional craft impel the design circle to think and study the Chinese traditional culture consciously and deeply.How to understand the cultural connotation of the creation concept of Chinese traditional crafts,and how to build a new form of traditional crafts that is compatible with the modern social life style and aesthetic concept become an important focus of the current study of traditional crafts.As a carrier of information dissemination,How to deepen the artistry and cultural value of cultural posters has become an important aspect of their development.It is a new way for the development of modern cultural posters to combine the traditional process elements with modern design thinking and aesthetic concept,to excavate the design language of traditional process in form and material,and to create a new form of cultural poster design by using the creation thought and visual schema of traditional process for reference.As an innovative art design method,craft style changes and borrows the traditional design thinking mode and expression form.Mainly through the collage creation method,different entity materials are placed on the two-dimensional plane to form a completely different semi three-dimensional visual experience,giving the design works a new aesthetic vision and artistic value.Therefore,through the analysis of the development of cultural posters,the author concludes that cultural posters have the characteristics of high artistry,free expressionand full play space.This paper further discusses the design value of craft style poster.Based on the investigation of the development of Nanjing brocade,it focuses on the artistic visual characteristics of brocade and analyzes the forms of its decorative patterns.It discusses the unique style of brocade,including its unique value of craftsmanship,stylization and decoration,as well as its pattern and cultural connotation.This practice mainly refers to the unique artistic beauty and style of brocade and the excellent collage works at present.The brocade elements are naturally and harmoniously applied to the poster design to create the cultural poster works that meet the aesthetic needs of the times.The cultural sea of "Brocade time" series integrates brocade elements,combines the complicated techniques of brocade patterns with high saturation colors,and combines the theme of flowers,birds,fish and insects to design decorative collage posters with the connotation of traditional technology and culture and the aesthetic of the times,trying to demonstrate the possibility and operability of the combination of poster design and traditional technology from the design practice."Jin Shi" not only let the audience experience the strong appeal of the technological style of the cultural poster,but also show the beauty of the craft after the combination of the cultural poster and the traditional craft.It shows that the aesthetic feeling and cultural connotation of the traditional craft are the valuable resources that the modern design needs to really pay attention to and grasp.