Research On The Integrated Development Of Culture And Tourism In Lishui Guyan Huaxiang

The innovation of industrial technology has been promoted under industrial revolution and technological revolution,which also breaks the strict boundaries between industries.In terms of industrial upgrading and integration,it has become the mainstream and trend.In particular,the integration between culture and tourism has become an important mode of tourism development.As for the integration of culture and tourism,it is not only the need of the market,but also the guidance of national policies.In this thesis,it starts from the background of national promotion of the integration of culture and tourism,and the perspective of creating a new pattern of development through the deep integration of culture and tourism.In addition,it carries out the research on the development of Lishui Guyan Huaxiang as a multi-cultural scenic spot.Through combing the basic situation of the scenic spot,the characteristics of tourism resources,and the cultural context of the scenic spot,it is concluded that there are some problems in the integration and development of culture and tourism in Guyan Huaxiang according to the analysis of the questionnaire and the interviews with some personnel,such as the lack of mining and utilization of cultural connotation of tourism resources,the lack of deep development of cultural tourism products,and the lack of operation ability of cultural tourism market.In view of these problems,it proposes the path to promote the integration of culture and tourism in scenic spots,such as deeply digging out the cultural connotation of tourism resources,creating the cultural tourism products with its own characteristics,comprehensively strengthening cultural tourism marketing and other measures.At the same time,it has the necessity to play the role of the government to build a guarantee system,which hopes to promote the cultural connotation of tourism products with culture,and integrate innovation to promote the generation of new formats through the deep integration of culture and tourism,so as to enhance the core competitiveness of the region.In this way,it can provide reference for the future tourism resources mining,tourism market development,tourism product development and tourism security system construction of the same type of scenic spots with Guyan Huaxiang.