Research On Performance Evaluation And Improvement Strategy Of Performance Arts Enterprices

The reform of China’s cultural system has been advancing steadily since the beginning of the 21 st century.Compared with the traditional performing arts group,the enterprise management system and mode,fundamentally,had changed after transforming cultural institutions into business enterprises.As an important part of business management,business performance evaluation is the main way for enterprises to understand their own business background,advantages and disadvantage,is also an effective means to improve the level of business management and gain competitive advantage.Significantly,the performance evaluation of performing arts enterprises is different from that of ordinary enterprises because it has the dual attributes of the cultural-and-social services and the commercial profitability--it also need to take on the social responsibility of cultural communication while developing the economy.There are few researches on the performance evaluation and promotion strategies of cultural enterprises in the academic circle,especially on the performance enterprises.Therefore,it is of great theoretical and practical significance to carry out research on performance evaluation and promotion strategies of performing arts enterprises.This paper takes the performance evaluation of performance enterprises as the research object.By utilizing literature methods and case analysis,we can obtain the relevant research results,theoretical methods and practical data;can master the relevant theoretical methods and knowledge through study and comprehensively uses the previous research results of enterprise performance evaluation,the common strategies and case experience of performing arts to improve the business performance,so as to lay the theoretical method and practical foundation for the follow-up research.The paper uses Delphi method and principal component analysis to construct the performance evaluation system of performing arts enterprises;uses the combination of analytic network process and projection pursuit(ANP-PP)weighting method to determine the weight of indicators at all levels;uses the five-element connection number method as the measurement method for its evaluation(including the criteria for the level of the status evaluation results),which constructs a performance evaluation system for performance enterprises.The paper also applies the empirical method(exemplification method)to verify the applicability and the validity of the performance evaluation system of the performance enterprises,the practicability ofthe common methods of improving the performance of the enterprises in the industry and the practical reference of the case experience.The main research results of this paper are the performance evaluation system,the improvement strategy of the case performing arts enterprises,which have contributed to the theoretical research on the performance of the performing arts enterprises,and have certain practical reference value for the performance evaluation and promotion of the performing arts enterprises.