Research On The Construction Credibility Of Local Government In China From The Perspective Of New Media

Since the 1990 s,The new media in China's rapid rise,diversified media and huge virtual space profoundly affects people's real life,A large number of network information to people around the world to understand each other and influence each other.With the rise and popularity of the network,Large number,involve wide,strong influence Internet populationconvey their own interests by new media and through the network and various new media means to participate in the political construction,social management etc.New media is increasingly replacing the traditional media,the whole society get into the era of new media.But for the national government it is the double-edged sword of the credibility construction.In terms of its positive effect,firstly new media can improves the political participation channels,the government's administrative efficiency and the transparency of government work.Next to a certain extent,improves the system of the information policy advisory services,beyond class implements the Internet users freedom,publishes for public debate and discussion and promotes the process of China's political democratization.In terms of its negative influence,characteristics such as timeliness,openness,new media space makes our country government in the process of social governance and management of exposed by a variety of new media platform quickly amplified and exaggerated.If the government failed to properly formulate reasonable perfect emergency plan,will directly cause the social public opinion against the direction of the government.So for the transition period of our country government,become a top priority of the government credibility construction in China.In this paper,against the background of the new media era,our country local government credibility construction as the basis,In access to relevant data,case studies and in-depth analysis,on the basis of comprehensive analysis of research methods,mainly discusses the new media era background,the new media to the credibility of local government to build the positive and negative effects,and the main problems and reasons of local government credibility construction in our country.Then based on this,advances the local government credibility construction the effective path of ascension.