Research On Optimization Of WeChat Public Platform Construction Of Suihua Women's Federation

According to the latest data,currently Weixin's monthly active users are 988.6 million.It can be said that from old to young,almost everyone is using WeChat,and it can even be said that WeChat is changing the social patterns and reading habits of Chinese people to some extent.More and more people like to read news on WeChat and obtain information through various WeChat accounts.Various types of WeChat public numbers have also emerged like bamboo shoots.Among these are the government-affected WeChat public numbers.The government's WeChat public number has played a role in publicizing relevant policies,regulations,and social guidance.It has important implications for improving social management and promoting social development in China.Therefore,how to build this type of WeChat public number is placed before all levels of government.In this context,this study selected the Suihua Women's Federation WeChat public platform as the research object,analyzed the significance of the construction of the Women's Federation WeChat public platform,analyze the status quo of the Suihua City Women's Federation WeChat public platform construction.Four aspects of strengths,weaknesses,opportunities,and challenges have provided a comprehensive and systematic analysis of the construction of the WeChat public platform.On this basis,the Suihua Women's Federation WeChat public platform was designed and the specific goals and principles of the specific WeChat public platform design were clarified.Starting from the perspectives of the development process,specific content,female content construction,etc.,the content of the WeChat public platform has been improved.Based on this,it has proposed to increase the publicity of the WeChat public platform,increase government support,increase the interest of the WeChat public platform,create a WeChat public platform operation team,and improve a series of targeted measures for performance assessment,with a view to Suihua City.The Women's Federation's WeChat public platform construction has played a catalytic role.