Planning Research Of Xia County Hot Spring Pension Complex Project Based On Continuing Care Retirement Community Mode

China's aging population has a large base,the aging speed is fast,he number of empty nesters is large,and the “421 family” structure continues to aggravate,which resulted that the elderly dependency ratio increased and the role of family support became much weaker.The phenomenon of aging,as well as China's “old before getting rich” has put such enormous pressure on government finances,and therefore China need a lot of social forces to participate in the pension industry to ease the huge pressure of social pension.However,the existing pension institutions can't meet the physiological and psychological needs of the elderly,both in quantity and quality.Against this background,the new pension complex based on CCRC mode provides an integrated solution for pension,health,leisure,entertainment,culture,health care and fitness.Based on the theoretical research of the whole aging life cycle and its different needs,this paper expounds the concept and relationship of endowment real estate,CCRC and endowment complex.On the basis of theory and case analysis,this paper puts forward the research content and the research plan according to the problems encountered in the project design and implementation.Taking market positioning and target customer positioning as the specific research contents,this paper makes a systematic study of the positioning of Xia County Hot Spring pension complex project.Using the trend extrapolation method to forecast the natural population growth rate,the proportion of old age population and the service market size of old age in the region.On this basis,making the whole functional plan and design from three aspects: housing function,medical rehabilitation function and other special functions for Xia County Hot Spring pension complex project.Finally,the paper designs the operation management mode of Xia county hot spring endowment complex from four aspects: financing mode,operation mode,marketing mode and profit model.This paper makes a thorough research and bold exploration on the problems of positioning,scale,function planning and operation management pattern in the planning anddesign for Xia County Hot Spring pension complex project,which has a certain reference value for the popularization and application of the pension complex mode.