The Zhongshan ZYC Quality Brand Public Service Platform Business Plan

With the increasing globalization,a new round of scientific and technological revolution and industrial upgrading is driving the rapid development of manufacturing industry.In the face of high-end manufacturing back to developed countries and low-end manufacturing by emerging economies for the situation,the manufacturing industry in our country,especially the small and medium-sized manufacturing enterprises face the great challenge of how to transformation and upgrading.Zhongshan file as guangdong docking national industry development important city of "made in China 2025",is introduced policies to build the new public service platform gathering area,introduce characteristic platform to help small and medium enterprises to improve competitiveness of the city,realize the transformation and upgrading.This paper by zhongshan ZYC quality brand public service platform as the research object,through the form of a business plan,the use of strategic management,marketing management and financial management theory to study the various aspects of the project,analysis the feasibility of this project.This paper firstly describes the background,industry situation and project unit situation of the public service platform of ZYC quality brand in zhongshan city.Then,using PEST model to analyze industry macro environment and porter five models of industry competition environment analysis,found in zhongshan registered need transformation and upgrading of small and medium-sized manufacturing enterprises in more than 10 m,and the experience of the project sponsors have the unique ability to meet the market demand,therefore the objective of the market potential is tremendous.This paper analyzes the advantages,disadvantages,opportunities and threats of this project by using the SWOT model to tease out the resources and information that the project sponsor has.Then,through STP analysis,the target market of this project was found,and a reasonable 5PS marketing mix strategy was developed to help the project to open the market,expand brand awareness and increase market share.On this basis,according to project targets of the project design,organization structure and construction scheme of regional planning,the management team of platform is introduced,and list the staffing and compensation plans.Finally,the financial analysis of the project is carried out with the accounting theory,and the investment and financing plan of each part of the project is combined,and the operating results and project revenue are predicted.Using the theory of risk management of project to make the quantitative and qualitative analysis,from the perspective of financial risk and to verify the feasibility of this project,can be expected to continue to operate as long as the project,will bring project units and the local government well rewarded.