Research On The Development Strategic Of D Company's Big Healthy Old-age Service Industry

With the tide of reform and opening up,the progress of medical science and technology,the rapid development of economy,the number of the elderly population has gradually increased,and the elderly have a higher demand for the quality of life,which provides a good soil for the large healthy pension industry.Due to the unbalanced economic development in all regions of China,the demographic dividend has gradually disappeared,and the development of large healthy old-age service industry can not keep up with the demand of the elderly for the quality of old-age service.Our country's big healthy old-age service industry is just in its infancy.Many entrepreneurs are eager to try and open up their own territory.In the past 30 years,strategic management has become one of the indispensable core disciplines in management,and enterprise strategic planning is the guiding light for the future development of enterprises.In the wave of healthy old-age service,the main research direction of this paper is to organically combine enterprise strategic management with future development planning,so that enterprise strategic management can better contribute to the development of enterprises.The subject of my case study,D Company,was founded in 2002 and is located in a northern city with a population of about 2 million.It is a limited liability company dedicated to improving the quality of health care for the aged.Adhere to entrepreneurship for many years,the company relies on high-quality products and high-level services to form a good reputation in the local area.In recent years,D company's profit has been decreasing year by year because of its poor management.Faced with the big healthy old-age industry,how to seize the fleeting opportunities and formulate the enterprise strategic plan that can solve the current financial and operational difficulties is the primary task of D company.This paper takes the strategic development of D company as the research object.Firstly,it expounds the research background and significance,and briefly introduces the development status of strategic management at home and abroad and the research status of large healthy old-age service industry.Use PEST analysis tools to effectively analyze the company's external environment.The internal situation of the company is introduced in detail,and the existing problems are pointed out.Then the SWOT analysis method is used to analyze the company interior,pointing out the strengths,weaknesses,opportunities and challenges of D company.Finally,according to the above-mentioned problems and reasons,we should formulate effective development strategy and solve the difficulties of D company's operation and operation,so that the company can improve its operation and operation ability to the greatest extent through the formulation and implementation of new strategy.At the same time,it is hoped that this paper will provide reference value for the future development of large healthy old-age service industry.