Image Management And Communication Of Party And Government Cadres Under The Vision Of Media

With the development of political media,political communication on network platform has become the normal state of political communication.The emergence of the Internet platform not only provides opportunities for the dissemination of the image of cadres,but also brings unprecedented challenges to the shaping of their image.The change of the ecological environment of public opinion puts forward new requirements for the media literacy of cadres and the professional quality of journalists in the new era.Based on the analysis of the components and necessity of the management of cadres' media image management,combined with the theory of constructing the media image of party and government cadres from the perspective of mass communication and audience,as well as the research and analysis of specific cases,this paper discusses the difficulties in the media image building and communication of party and government cadres under the new media environment.Finally,according to the types of public expectations for the image of cadres,targeted to put forward party and government cadres media image management and communication strategies and measures.