Research On Sustainable Development Of Catering Business For The Aged Of CNOOC Catering Company Based On SWOT Analysis

China is the first country in the developing world to enter the aging population.The aging problem has become increasingly prominent in both the increasing number of the aging population and the growing speed of the aging population.At present,the lack of social consensus and the weakness of institutional mechanisms have led to the contradiction between the aging population and the elderly care service industry,and the task of solving the aging is very difficult.Therefore,the establishment of a sound old-age service model will inject new vitality and new momentum into the field of oldage service in China,so as to cope with the aging of China's population and promote the steady operation of the social economy.Both institutions endowment and community endowment,occupy the pension catering are elderly life indispensable service demand,while the whole society for the elderly dietary nutrition is becoming more and more attention and concern,but food industry practitioners are not such people as a segment of the market development and management,it is a serious imbalance between supply and demand,but on the other hand,an ageing population is growing problem for catering enterprises to develop new business has provided a broad market space.This article embarks from the Angle of pension catering enterprises,the system introduced an aging population,pension and endowment catering industry and the mutual relationship,the concept of using maslow's hierarchy of needs,welfare pluralism,such as theoretical basis,by reference to domestic and foreign pension catering industry experience and practice,analyses the status quo of the current pension catering service.By collecting and sorting out the relevant data of CNOOC catering company,the development process,organizational structure,personnel scale,operation status and exploration and attempt in catering industry for the aged of CNOOC were analyzed.By analyzing the typical cases of the company in the pension catering market,with the help of SWOT analysis,in CNOOC was fully in the pension catering service strengths,weaknesses,opportunities and threats,and carries on the detailed analysis,SO the company is engaged in the pension catering services,settlement,ST and WT four kinds of strategy,provide theoretical path of strategic choice for the enterprise.Finally,under the background of the huge potential of China's future pension service demand and the early stage of the market development,a feasible implementation strategy is selected for the development of CNOOC's pension catering industry.Through the analysis of the company's case,it can be concluded that the catering industry for the elderly has a broad market space,but it needs practitioners to make full preparations and accumulate energy to stand out from many competitors.Sustainable development of catering business for the elderly requires catering enterprises to formulate development strategies,improve comprehensive capacity,improve system construction,innovate management mode,and increase investment in scientific research.