A Study On The Publicity Guidance Of Local Governments In Guangdong From The Perspective Of“Good Governance”

The popularity of mobile Internet has accelerated the generation of public opinion,so the government's public opinion governance affects the people's nerves.As a frontier of reform and opening up,Guangdong is a large province of economy,population as well as migrant workers.Besides,its public opinion field is extraordinarily active,and officials and labor disputes emerge endlessly,which results in a lot of lyric events.Because of these factors,social governance is quite difficult.Under such circumstances,local government's public opinion governance directly affects the stability of society,and the development of politics,economy and culture.This article is based on the governance modernization background and 30 outstanding cases of public opinion governance of five sessions of "Yuezhi".Taking the public opinion governance of Guangdong local government as the research object,this paper uses case analysis and integrate theoretical knowledge such as communication,journalism,and political science.It analyzes the exploration path and experience model of public opinion governance in Guangdong Province in the five years from 2013 to 2018.The transformation of Public Opinion Management from "Guiding" to "Leading",reflecting the adaptation of government governance concepts and governance models to the new public opinion environment.Through research,the article sorts out the exploration path of public opinion governance and governance actions of local governments in Guangdong Province.In addition,it refines the empirical model of its "leading" of public opinion.First,official voice leads the development of public opinion.Second,“time” and “degree” lead the public opinion to deal with efficiently.Third,the “holistic government” concept leads public relations.Forth,"Supply Side" reform leads network public opinion governance.Last but not least,online and offline integration leads the public to participate deeply.