The Current Situation Of Shandong Luneng Taishan Football Club Ticket Sales And Strategy Research

With the rapid development of our country economy,people's material life gets enough guarantee,spiritual consumption become the main pursuit of modern people,football as the hottest sports in the world,by the people more and more attention,the tickets for the football market has huge can excavate potential,Shandong Luneng Taishan football club as one of the most famous club in our country,has a fan base,and the fan is the main object of club ticket sales,but Luneng ticket sales in recent years is not very desirable,how to improve the Luneng ticket sales become a problem to be solved,in this paper,through the analysis about the present situation of Luneng's ticket sales,so as to provide feasibility for Luneng's ticket sales strategy,it not only can improve the social awareness of Luneng club,also can let the sponsors,advertisers put more money on football games,make football hot degree is strengthened,improve the club's box-office receipts,and other aspects of the economic income.This research mainly through the literature material law,PEST analysis,logic analysis and comparative analysis research method,to the situation of ticket sales of Shandong Luneng Taishan football club and strategy are studied,by using the experience of professional football league matches at home and abroad,from the Angle of ticket sales and marketing,Shandong Luneng Taishan football club of the ticket,ticket sales mainly analyzes the Shandong Luneng Taishan football club is right pricing and sales strategy of the club.The results of the study are as follows:1,The influence of Shandong Luneng Taishan football club ticket sales are the main external factors: consumer behavior,market competition,and other factors(such as opponents).The internal factors influencing the ticket sales mainly: brand influence,the operator itself,operator's marketing strategy.2,The ticket price is determined by market demand,market demand is big,ticket prices,the market demand is small,ticket prices,decided to the price,in addition to the club itself and the consumption level of fans.3,Politics,Shandong Luneng club have strong support from the government and enterprises,have great potential for development;Along with our country developed policy about sports events,also affects Luneng ticket sales.4,Economy,the club management turnover causes and Luneng after the ticket sales reform ticket sales had a great effect,economic costs,transportation costs and consumption three field is the main factor affecting the Luneng box office.5,And social aspects,fans psychological characteristics affect ticket sales,with the better record,fans are easier to buy a ticket to be present watching;The development of new media also have certain influence to ticket sales,audiences have more channels to watch the game,which affect the sales of tickets.6,Technical aspects,the club's marketing and ticket scalpers rampant less affected the sale of tickets.Club is not only to strengthen the communication with fans,development and stability of the fan base.To keep stability,continue to expand the club's reputation,make the team more funds to introduce foreign aid,top players to play technology and communication with other countries,and let the football career further development.