Research On The Media Image Of Female Athletes In Titan Sports In The New Century

The year 2000 is an important node of social development and progress.After entering the 21 st century,there is a tremendous change in politics,economy,culture and people's ideological level in our country.Sports business has made a great progress in this period.In this case,the development of sports newspaper has become more ad more strong.Titan Sports,as a leader of sports newspaper,which focusing on the variety in sports region.The state of women has been improved.There are more and more people noticing an loving of sports.Titan Sports does well at female athletes' report.So we choose Titan Sports as a research object.This essay analyzes the media images of female athletes in sports reports since the new century with the 2008 as the node from three aspects of the athletic field,the field emotions,out of the sports and the female athletes' private emotions,and summarize the change of the image of female athletes.According to the media image changes of the female athletes in the new century,to analyze the status of women in society and peoples perceptions of women,and to analyze the social changes behind this change.According to the female athletes' reports from Titan Sports after the new century(2000-2016 years)as the research object,using content analysis,text analysis,literature analysis and systematic sampling method,which with the gender theory and theory based on the media image of Titan Sports.To count,hackle,analyze and summarize the reports in the new century.To search the type and change of media image of female athletes in this newspaper.And to reflect the image behind the social phenomenon and the significance.With the continuous progress of the social culture since the new century,the degree of thought of people is more and more enlightened.And the view of female has been diversely.This essay analysis the female athletes,and summary the trend which female athletes are independent,enlightened and more entertaining.The transformation of the society of women is no longer confined to be a mother,a wife.Behind this transformation,it inferred the development of social culture and ideology.