Research On Chinese Swimming Industry Based On SWOT Analysis Method

With the rapid development of global economic globalization,the sports industry as a new industry has drawn more and more attention from all over the world.As an important part of the sports industry,the swimming industry is characterized by its international competition in the competitiveness of the international swimming industry in the swimming industry.The competitive advantage of the international swimming industry depends on the competitiveness of the swimming industry.Therefore,how to accurately,objectively and scientifically evaluate the development of China's swimming industry is very importantEconomic development leads to social change and ultimately affects the life of everyone.With the improvement of living standards and the increase of demand,fitness awareness has also changed.Sport has been playing an increasingly important role in people's lives,and has been respected by more individuals and gained unprecedented respect.Under this background,the swimming industry has also made considerable progress,and its coverage is becoming wider and wider.At the same time,it also promotes the construction of swimming pool facilities and the swimming industry.At the same time,swimming is a high degree of popularity and acceptance of water projects,which means that its potential is unlimited,and it may become the most brilliant part of the sports industry.It is an irreplaceable part.Swimming is also a major sport that will be needed by more people.Therefore,it is necessary to study the development of China's swimming industry.This paper focuses on the research of the development of China swimming industry through SWOT analysis,comparative analysis method,using the method of literature,expert interviews,logical analysis method,SWOT analysis method research,using a variety of methods of in-depth analysis,based on the existing advantages and disadvantages,future opportunities,threats of where,and then cross matching,puts forward some suggestions for the development of swimming industry.Through research and analysis,the main conclusions of this paper include: 1.The main advantages of China's swimming industry development are as follows: China has sufficient mass base and vast market consumption space,and many places with market development potential can grasp this strength Development,swimming industry can flourish.2,the main disadvantage of China's swimming industry development is: small-scale industrial structure is irrational,the lack of high-quality personnel.As a whole,it can not meet the needs of the development of the sports industry.In particular,there are still some shortcomings in the structure and operation management.3.The main opportunities for the development of China's swimming industry are as follows: the improvement of people's consumption level,the state's policy of encouraging the development of the service industry,the growing awareness of people's fitness and the benefits of swimming itself,Market provides a steady stream of power.4.The main threats to the development of China's swimming industry are: There are many problems in personnel quality,teaching quality,service attitude,personnel management and publicity methods.These problems are the major threats to the continuous development of training institutions in the competition.In view of the above advantages,disadvantages,opportunities and challenges,four points are comprehensively analyzed.1,we thoroughly analyze the current situation of China's swimming industry,make long-term plans on the basis of certain conditions,and draw lessons from foreign experience,and proceed from China's national conditions,and explore more suitable plans for industrial development.The development of the 2 industry needs public support,strengthen the propaganda is a powerful means to achieve this goal,the role of the media can not be ignored,the correct guidance,play all social forces,fully mobilize more people to participate in the market,expand the scale of development,attract more investment,improve the operating state.3,based on the development of the times,we should discard the past outdated concepts,put in the new concept into the market,improve the management concept,find a more suitable way of operation,and promote the development from training to performance,to the development of related industries.4 to accelerate the establishment and implementation of the swimming club system,to realize the beneficial cycle of self-profit and loss,self-coordination and self-development.