Research On The Phenomenon Of "Han Mai" From The Perspective Of Youth Subculture

"Han Mai" is the selection of rhythmic music as the background,putting on the words created by the performers,mod at the samue time depressing the vocal line skillfully,not pursuing the narration with music,and performing in the form of reading or singing.The content of the words in the "Han Mai" works changed with the development of the times,but it mainly reflected the emotions of men and women and brotherhood.It is a kind of online cultural phenomenon in which young people are mainly involved in the crowd.It has a natural grassroots nature and has been criticized since it was created.However,the phenomenon of "Han Mai" has not disappeared because of these negative evaluations.Instead,it has become.increasingly fierce by the live broadcast boom and the "Han Mai" community has also grown.It is not only a social phenomenon but also a cultural phenomenon.The phenomenon of "Han Mai" has a low degree of concern in academia.In this paper,through the participatory observation of the "Han Mai" QQ Group and Weibo and the text analysis of the "Han Mai" works,we conducted in-depth interviews with members of the "Han Mai" group and explored the origin of the "Han Mai" phenomenon.On the basis of the development and evolution,from the perspective of youth subculture and circle culture,the characteristics of the"Han Mai" phenomenon are interpreted.The phenomenon of "Han Mai" has also undergone a phased change with the development of the times.In this series of changes,a unique style and characteristics have gradually emerged.The "Han Mai"group constructed the style through the lyrics text and dressed up and created the identity of the group.The phenomenon of "Han Mai" in the Internet era broke the pattern and closure of the differential communication of traditional circle culture,which not only intensified the identity and belonging of the group,but also enriched the cultural diversity.The phenomenon of "Han Mai" is to subvert the mainstream culture,the mainstream 's attitude towards it gradually turned from being used by the adversary to the enemy.At the same time,the phenomenon of "Han Mai" also has the resistance to subversion and spoofing,and it faces the mainstream culture's ideology and commercialization.However,this collection is different from the past,it also implies that the phenomenon of "Han Mai" actively "goes through" to the mainstream culture.Based on this research,this paper analyzes the positive impact of the phenomenon of "Han Mai",including the activeness of the cultural market and provision of channels for individuals to express themselves,because of the low threshold of the internet,At the same time,we should also be alert to the vulgar tendencies that have emerged.It is believed that the public should rationally and dialectically treat the phenomenon of "Han Mai".