Analysis On The Development Strategy Of Fuqing Teenager Sports Training Market Based On SWOT-AHP Analysis

Under the background of China's strategy for the national fitness,bear the brunt of the teenagers as the backbone of our country's future,but the physical health and the development of social economy appear disjointed phenomenon,fuqing city has the characteristics of regional sports environment at the same time.This article USES the literature material method,mathematical statistics method,SWOT,AHP analysis method,questionnaire investigation fuqing city youth sports training market the present situation of the study,based on the basis of the analysis of the market's internal strengths,weaknesses and external opportunities and challenges,use AHP analysis the factors of hierarchy index weight calculation,establish the overall market development strategic quadrilateral,in order to provide reference for development of fuqing city youth sports training market.Research results show that the overall impact of fuqing city youth sports training market development strategy of the size of the degree is in turn:the teachers level the good and bad are intermingled,the national industrial policy support,training,lack of market regulation,regional economy and sports industry development needs,training content,form a single,the lack of sports training professional talents,training organization management lags behind,youth sports consumption demand upgrading,overseas Chinese hometown culture,sports training system,resource,sports training market competition and social resources.It is suggested that the development strategy of the youth sports training market in fuqing city mainly focus on WO's strategy for adjustment of adjustment strategy,and make full use of opportunities outside the market to overcome its internal disadvantages.Increasing market supervision and reducing ineffective supply;Optimize resource allocation and create a favorable market environment;Establish training professional coaches,management and marketing teams;Improve the internal management mechanism of institutions;Improving the quality of youth sports training courses and building competitive advantages;The industry body is inclined to guide,strengthen the industry's self-discipline.