Research On Network Marketing Strategy Of Guangzhou Elephant Health Technology Co.,LTD.

This research mainly uses literature analysis method,interview method,SWOT analysis method and PEST analysis method.It uses the network marketing strategy of Guangzhou Elephant Health Technology Co.,Ltd.as the research object,relying on the company s mobile Health Mall APP platform on the mobile Internet.In line with the offline Health Mall living museum stores,the company s relevant person in charge and Health Mall network personal education as the survey object,respectively from the sports goods sales,network personal training services to explore its network marketing strategies in two aspects,and the company in 2017 "328 Sports Health Festival" provides an empirical analysis of Internet marketing cases.The main research conclusions are as follows:Guangzhou Elephant Health Technology Co.,Ltd.relies on sports personal training service industry to drive the sales of platform sporting goods industry,using the convenience of the Internet era,complete branding and online and offline linkage product strategy,limited time low price and full reduction The price strategy,We Chat microblogging and the official website share Health Mall APP link sales channel strategy,web broadcast and social networking site promotion promotion strategy,"four in one" at the same time force online marketing,the company s rapid growth.In March 2017,the "328 Sports and Health Festival" achieved a monthly sales of 150 million yuan by adopting celebrity endorsements such as propaganda,expert policy interpretation,Weibo public service relay,and product limited-time discounts.Guangzhou Elephant Health Technology Co.,Ltd.should pay attention to the following points when it comes to online marketing:First,the company must take advantage of the advantages of human resources it develops,the diversification of profit models,and the advantages of risk-based investment in economic security.As well as opportunities for enhanced national fitness awareness,opportunities associated with relevant policies and departments,and opportunities for rapid technological development,we must also be alert to the disadvantages of a busy server network,the disadvantages of slow updating of online order messages,and the disadvantages of operating a Health Mall alone.The threat of competition from similar companies,threats from the traditional fitness industry,and the threat of lack of integrity from private education.Second,the elephant company should make full use of the advantages of the Internet to open up the data of the official website of health mall and Health Mall APP,rationally use and develop the official website of the company,regularly maintain the Health Mall APP,and maintain the stability and smoothness of the server.Optimal consumer experience.Thirdly,in order to attract more sports talents to participate in personal training of Health Mall,the company can appropriately increase the ratio of private education subsidies;for the phenomenon of "brush orders" for personal training of health mall,specific measures can be taken by uploading photographs and consumers at the teaching site.Post-class online commentary and the introduction of the Internet of Things location system will require detailed penalties for the "brushing list"phenomenon,such as lowering the level of private education and deducting personal training credits,etc.,in order to prevent the reputation of health mall from being damaged,it is not conducive to the long-term development of the company.