Research On Business Mode Innovation Of E-sports Events In China Based On Value Chain Theory

The development time of China's E-sports competitions is short,and no scholars have studied the business model of E-sports events.This paper mainly focuses on the innovation of E-sports events in China as the research object,trying to find the existing problems in the existing business model of our country's E-sports events,aiming at the electronic competitive events of our country.It provides some theoretical support for healthy and sustainable development.This paper,based on the theory of value chain and the theory of Osterwalder business model,analyzes the electronic competitive events at home and abroad by using the methods of literature research,field investigation,comparative study and logical analysis.The research holds that the current business model of competition in domestic competition is a free business model.The main users are based on the game player as the base,the young group is the main force,and the content can satisfy the user's needs through its own channel and the network broadcast platform.On this basis,a comprehensive analysis is made on the future business model environment of competition events in China,and the industry barriers in China's E-sports events have been gradually formed.Based on the current situation and future trend of the business mode of electronic competition,this paper puts forward the direction of innovation in the business mode of electronic sports events.First of all,game playing or mode innovation is the source of the development of E-sports events.The innovation and reform of the competition system will help the development of the competition,and the expansion of channel channels makes the event more audience meet the needs of more users.Second,the integration of competitive culture into sponsorship,more foreign trade cooperation and holding competitive real estate can make the competition more value creation.Finally,the expansion of the public financing model and other user pay channels,the start of competitive gaming,more competitive derivatives and the development of the authorized economy can make the competition of the competition more income.