Research On The Optimization Of College Students' Consumption Value In The New Era

Through the change of college students' consumption values before the reform and opening up and after the reform and opening up,the article finds that some college students in the new era are deeply influenced by Western consumerism in the process of globalization,and the consumption values have a certain degree of alienation.Some college students in the new era are unclear about the ideology of Western consumerism and the nature of the carrier of cultural expansion.They are biased towards the mainstream value of contemporary China,so that they lose themselves in the multi-value situation,promote Western culture,and pursue Western consumerism.Their consumption activities are no longer based on satisfying the use value of consumer goods,but tend to favor the greedy possession of consumer goods.The overall consumption flows through comparison,display,blindness,advancement,materiality,luxury,convergence and symbolization.The new era is also a new era of consumption.The changes in the main contradictions of society indicate that consumption in the new era must be oriented to meet the people's growing needs for a better life.The new era of consumption requires people to correct consumer psychology,improve consumer behavior,optimize consumption structure,promote consumption upgrades,get rid of alienated consumption,and truly realize the people's yearning for a better life.It is very necessary for college students in the new era to achieve a better life in the new era of consumption.It is necessary to have scientific and reasonable consumption values.Optimizing the consumption values of college students in the new era is the inherent requirement for guiding college students to establish scientific consumption values.It is an inevitable requirement for criticizing irrational over-consumption methods to maintain the healthy development of ecological environment It is a criticism of Western consumerism culture expansion to maintain global cultural diversity.The inevitable choice of sexual development.This kind of optimization can effectively guide college students to carry out sustainable,green,shared,moderate and rational consumption from their actual situation and social development level,which can help correct the value identification and choice of college students and stimulate college students to criticize consumerism.In view of the fact that the consumption values of college students in the new era have been alienated,this paper attempts to combine the two aspects of "resistance" and"prevention" to provide optimal countermeasures for the consumption values of college students in the new era.First,guide college students to criticize Western consumerism and advocate college students to adhere to the principle of multi-dimensional scientific consumption.Guide college students to understand the consumerism values in China from the perspective of cultural expansion and the dominance of capital logic,accurately grasp the essence of consumerism,and consciously criticize Western consumerism values,thus establishing correct values of life and happiness.Advocate college students to adhere to the principle of multi-dimensional scientific consumption,call on the scientific consumption principle of college students,adhere to the principle of sustainable development of society as the consumption criterion,and adhere to the principle of human beings on the basis of correctly grasping the relationship between consumption and society,nature and self.The principle of free and all-round development is the consumption scale to guide college students to maintain rationality in the consumer society.Secondly,efforts should be made to improve the group culture of college students and advocate the practice of contemporary Chinese mainstream values.By deepening the understanding and cognition of college students on Chinese excellent culture,college students are encouraged to actively participate in cultural practice activities to enhance group culture literacy and enhance their individual recognition in multicultural value situations and their mainstream value recognition.Enhance the education of mainstream values of college students,and take practical actions to encourage college students to practice the mainstream value of contemporary China.Give full play to the edification of ideological and political classrooms,the rendering role of the network "micro-position",the educational role of the organization of the party and the masses,use their own ideology and cultural values to influence and transcend consumerism,and build a level of development and cultural atmosphere in line with China's productivity.Consumption values.