Research On The Current Situation And Guidance Of Fan Consumption Behavior Of Contemporary College Students

Based on the rapid development of the Internet,new media and information dissemination,the fans' awareness of stars has an active selectivity,and the their consumption behavior has become more abundant.Fans are no longer satisfied with the state of passive consumption in the past,and they are transformed into active pursuits of consumption forms and content.The consumption patterns have become more complex and diverse,and the consumption content has changed from material consumption to spiritual taste consumption.Fans attempt to construct their own life meaning through such consumption.Through the investigation and study of the phenomenon of fans consumption in college students,it is found that in the current era,rational star chasing and appropriate consumption can enrich the spiritual world and cultural life of college students,and encourage the self-improvement of them,and the star-oriented public welfare consumption is beneficial to the social development.However,fans consumption has also caused some problems.For example,excessive fans consumption has caused the deviation of college students' values,which has led to consumption alienation.The flow economy under data purchase has caused integrity problems and undermined ethics;unreasonable pick-up and follow-up behaviors have disrupted social order,and some other problems.Existing studies have shown that people's consumption is influenced by subjective cognition and objective environment.Through municipal research and analysis,it is found that college students' fans consumption behavior is related to their own emotional identity and consumer psychology.At the same time,it is also affected by the external environment such as economy and culture.School education and family education will also affect college students' consumption decisions.Cultivating the rational consumption of college students' fans requires the joint efforts of schools,families and society.Initially,colleges and universities should give full play to the advantages of the main position of education.First,colleges and universities should adhere to the guidance of values and achieve the value confidence,culture confidence and consumption confidence of college students in the process of chasing stars.This is the most direct influencing factor of consumption behavior decision.Second,expanding the content of consumption education through the consumption education,ideal education,and filial piety education,which can affect college students to make the right decision of correct and rational fans consumption.Third,paying attention to the innovation of educational methods in consumption education,attaching importance to role model demonstration and promoting the complement of role models and idol effects;guiding college students to actively participate in social practice;encouraging college students to self-education,Learn to think and reflect about yourself.what's more,college students' consumption education also needs good external environment to cooperate effectively.Social environment factors are various.It needs media and stars to work together to create a good consumption environment,strengthen network supervision,and avoid college students going astray.Finally,family consumption education needs to form a joint force with school guidance,strengthen communication with children,and exemplify the concept of thrifty consumption.Only in this way can we cultivate and consolidate college students' correct consumption concept in a complex and changeable environment comprehensively and thoroughly,and ultimately realize rational consumption.