Research On The Influence Of Animation Culture On College Students' Value Identification

In the new era,the animation culture has been widely spread and developed rapidly through various methods and channels.The animation industry is becoming the “most valuable sunrise industry in the 21 st century”.The continuous growth of animation industry has filled the daily life of college students with various kinds of animation products,among which the diversified values have a profound impact on the value thinking and behavior of college students.Anime culture is a youth subculture.It constructs an aesthetic and dreamlike virtual space through special expression,which provides college students with visual enjoyment and spiritual satisfaction,as well as an illusory space for pressure relief and emotional sustenance.It has the characteristics of criticism,creativity and rebellion.Animation culture contains a variety of values,and its positive values have inspired and motivated college students,enriching their imagination and creativity.However,in order to cater to the immature psychology of college students,the animation market deliberately caters to and enlarges some content that satisfies the needs of the senses,and even distorts the values,attracting the attention of college students with the characteristics of novelty,weirdness,hedonism,and eroticism.This will undoubtedly cause potential value-oriented mistakes,further affecting the value judgment of college students and their identification of the socialist core value system,and forming a biased value identification.This paper takes the influence of animation culture on college students' value identification as the research topic,based on the psychological process of college students' value identification,through empirical investigation and research,explores the current situation of the influence of animation culture on college students' value identification,and deeply analyzes its mechanism and reasons of the impact.Explore the suggestions for dealing with the influence of animation culture on the value identification of college students.This paper aims to explore the educational resources of animation culture from the perspective of ideological and political education,and optimize the value identification education of college students to create a positive and healthy ideological and political education and cultural environment.This article is divided into the following five parts:The first part is the introduction,expounds the reasons for choosing the topic,summarizes the research status at home and abroad,and puts forward the purpose,significance,ideas,methods and innovations of the research.The second part begins with the basic connotation of animation culture and value identification,and analyzes the mechanism of the influence of animation culture on the value identification of college students.Firstly,it analyzes the communication mode and value spirit of animation culture.Then,it points out that the general process of value identification is value perception,value judgment,value identification and value practice.Finally,it summarizes the operation pattern of animation culture affecting college students' value identification."Stimulus-Receiving-Judging-Internalization" four links.The third part is the empirical investigation and analysis.Through questionnaires and personal interviews,a random survey of college students was conducted to analyze the current situation of the influence of animation culture on college students' value identification from the plot,information and rules displayed by animation culture.The important conclusion of the study is that the "positive energy" plot of animation culture plays a positive role in the formation of mainstream value identification among college students;the negative information and virtual rules of animation culture disturb the value identification of college students.The fourth part explores the reasons why animation culture affects the deviation of college students' value identification.First,under the impetus of the Internet era,the pluralistic values of animation culture lead to value conflicts and value alienation.Second,the creation of animation culture is idealized,the derivative products are vulgarized and the channels of communication are diversified.Third,the value judgment ability of college students as an audience of animation culture is not strong.The fifth part,aiming at the current situation and reasons,puts forward suggestions to deal with the impact of animation culture on college students' value identification.First,strengthen the supervision of the value communication channels of campus animation culture.Second,through strengthening college students' aesthetic education,network ideological and political education and socialist core values education,to improve the value discrimination ability of college students.Third,combined with the positive values,diverse carriers and richintrinsic of animation culture,the effectiveness of college students' value identification education is improved.