Research On The Theory And Modeling Strategy Of The Media Image Of Professional Football Players In China

China's professional football lasted more than 20 years,showing a low level of the current situation.Professional players overall poor performance in the field,life,by the media titles such as "triad","addict","bully" and other titles.The overall image of the players has always been criticized by society.However,our professional players strive hard,hard training spirit and pursuit of excellence can not be denied.Zheng Zhi 39-year-old career still active in Chinese football,Wu Lei entered La Liga.Therefore,according to the present situation of the players,this paper creatively puts forward that the priority should be given to shaping the individual image and moral form of the player under the circumstance of the poor performance of the player.For example,the external image to improve its social image,thereby raising the overall image,in order to alleviate social pressure.Then in the warm-up period,it can resonate with other images on the same frequency,produce beautiful melodies in all aspects of players,stir up the World Cup,and haunt the rest of the world.This paper takes the media image of Chinese professional football players as the research object by using the methods of literature and case study,and analyzes the significance and function of the good image of the players,the division of the image,the elements of the image and the cause of formation.Four sections of image shaping strategy are described and analyzed in depth,and finally the corresponding strategies are put forward.The main conclusions are as follows:1.The good image of players can promote the development of football industry,contribute to the development of added value of players,and promote the popularity of football.2.The four dimensions of player image include professional image,social image,personality image and social image.3.players,fans,media,market,culture,society,political system and other factors collusion,to create the image of poor players,and players are good or bad is transformed,changing.It is possible to build a good image of soft power because of the diversity of media coverage,the diversity of fans' perspective and the large number of netizens,while the soft power of players is weak because of the emphasis on "whole,practical",light "individual,theory" and media "denigrated" reports.From the angle of fans,businessmen,players,media,country and so on,analyzing the outstanding appearance conditions can create a good image,but at present the player's physical quality is poor,so the traditional culture of attaching importance to "god" rather than "shape" makes the player shape.Aberration.4.put forward the management and management mode of the combination ofbroker team and leader,improve the comprehensive strength of players,crisis public relations,perfect the relevant management and legal system,perfect the good media ecological environment,give play to the role of opinion leader a series of strategies.