Research On The Status Quo,Problems And Countermeasures Of The Official WeChat In Colleges And Universities

In the era of mobile Internet,new media has penetrated into all levels of people's living space,and has a profound impact on the production and lifestyle of social groups..With the vigorous&further development of new media,as one of the forms of new media,WeChat,the appearance of its public platform function has added new impetus.Since the establishment of WeChat Public Platform,colleges and universities have adapted to the development of the times and launched official WeChat Public Accounts.After these last seven years of exploration and development,as one of the most important media in Colleges and universities,WeChat Public Platform in Colleges and universities has become an important platform for disseminating campus cultural information,with prominent influence in the transmission of information and publicity and education.However,in the process of creating and developing the University WeChat platform,the operation of the public platform of WeChat has also been showing problems,and many shortcomings have gradually been exposed in the management process.Firstly,this article carries on the overall analysis to the main development status of official WeChat in universities,through the analysis of official WeChat in seven universities in Xiamen District,which understands the specific situation of the current operation of official WeChat in Universities in Xiamen District,analyses the problems that appear in the actual operation and maintenance process of official WeChat,and analyses the common problems existing in the development of official WeChat in Universities in Xiamen District at the present stage.It goes on to analyze the common problems in the development of official WeChat in This paper explores the effective ways to overcome the difficulties and achieve sustainable development of official WeChat in Colleges and universities,with a view to pr.oviding some reference for the development of official WeChat in other colleges and universities.This Text is mainly divided into five parts:The introduction mainly summarizes and analyses the previous research results,viewpoints and related fields,and clarifies the background and value of the paper.At the same time,the basic concepts and definitions involved in the paper are explained.The second part is the analysis of the development trend of official WeChat in Colleges and universities;The third part analysis the overall situation of the official WeChat platform In Xiamen.The fourth part focuses on the analysis of Xiamen's official WeChat operation ability and current situation.The fifth part explains the main problems of University WeChat public number,and then puts forward the countermeasures.