Research On Social Media Marketing Strategy Of THCS University Alumni Association

Alumni are an important resource for the sustainable development of colleges and universities.Alumni associations are specialized organizations for alumni work.Along with the continuous development of the social media platform,how the alumni association will further strengthen the communication between alumni and alumni,alumni and alma mater,and comprehensively create a new type of alumni relationship has become a key topic of colleges and universities.This article takes the THCS Alumni Association as the research object,mainly through the questionnaire method to find out that the THCS Alumni Association has social media marketing(1)marketing content interesting;(2)marketing win-win situation;(3)Alumni have low interaction,and(4)marketing is not accurate enough.Based on the 41 theory,the author proposes the optimization strategy of the social media marketing of THCS Alumni Association.(1)Enhance the interest of marketing content by deepening the understanding of the needs of alumni;(2)Conducting diverse research,technology,and technology through social media platforms.Cooperation such as culture to achieve resource sharing and docking,thereby enhancing the win-win situation of THCS alumni associations and alumni;(3)leveraging the advantages of social media platforms,establishing a complete and timely alumni information base,enhancing radiation area,and improving service awareness,etc.Promote interaction with alumni;(4)Increase alumni's attention and activity through the alumni big data platform,and establish a reasonable time and frequency of information release to gradually solve the problem of insufficient marketing.Through the above-mentioned THCS Alumni Association social media marketing strategy optimization program,THCS Alumni Association WeChat and other social media online marketing activities are in good condition,WeChat public number and forwarding number,number of fans and donation amount have been greatly improved,interacting with alumni Sexual enhancement.The research in this paper not only has guiding significance for the development of THCS Alumni Association marketing activities,but also has reference value for the formulation of social media marketing programs of other similar institutions.