Research On Industrialization Development Path Of Sports Intangible Cultural Heritage In China Based On Grounded Theory

In order to sum up the development experience in the process of industrialization development of sports intangible cultural heritage in China over the years,explore and supplement the theoretical basis of industrialization development,at the same time,put forward targeted development strategies to provide reference for more effective protection and rational development of sports non-heritage.This paper takes the sports non-material cultural heritage in China as an example.Taking the measures of industrialization development as the research object,this paper uses the qualitative research method of grounded theory to conduct case studies on 55 declarations of sports non-heritage items,including national and provincial levels,and obtains the scope and related concepts of the measures taken in the process of industrialization development of sports non-heritage in China,and constructs the theoretical model of the path of sports non-heritage industrialization development in China.Through the analysis of cases to supplement and improve the research results.This study draws the following conclusions:(1)Through the open coding work of sports intangible cultural heritage declaration in China,270 initial concepts are finally established;the main axis coding stage includes: human resources elements,material resources elements,cultural resources elements,social promotion,campus inheritance,innovation of promotion forms and concepts,deep cultivation of performance market,expansion of tourism market.Fifteen sub-categories,such as the development of training market,and five main categories,including resource elements,demand elements,market elements,strategic elements and government elements.(2)This paper constructs a theoretical model of the development path of sports non-heritage industrialization in China.The development path in the model can be divided into five modules: cultivating industrial production factors as the basic module,expanding industrial demand factors as the promotion module,expanding market factors of industrial operation as the expansion module,implementing strategic planning elements as the guidance module,and playing a leading role in the development of industrialization.The government elements are used as the guarantee module.(3)Based on the results of this study,this paper puts forward the following strategies for the industrialization development of sports non-heritage in China: cultivating industrialized talents in an all-round way,emphasizing the development of new audiences,expanding industrial demand,exhibiting in museums,combining the essence and creativity of literary and creative industries,strengthening international communication,and emphasizing the protection of intellectual property rights of sports non-heritage.In order to provide a useful reference for the path selection and adjustment of industrialization development of sports intangible cultural heritage in China.