Research On Online Game Experience Design Based On Blockchain Technology-

In recent years,with the comprehensive upgrade of game experience equipment and mobile network,the types and playing methods of online game products are becoming more and more diversified,and the market scale and revenue amount of online games in the world are growing steadily.At the same time,the formation of a perfect industrial chain and a high threshold for access,the user experience is poor and small and medium-sized enterprises have no living space due to the too centralized management.At the same time,some online game products fail to meet the expectations of users in terms of game selection and content setting,playing methods and rules,as well as operation methods due to their failure to grasp the characteristics of user development and behavior habits in the new era,resulting in the situation of low user stickiness.At present,the problems in the management and user experience of online games cause the weak growth of the number of online game users.Blockchain technology has the unique value of decentralization,data security and trusted transaction,which can effectively solve the development pain of online games and become a new direction for traditional online games to break through the development bottleneck.From the perspective of product design and user experience,the research on the combination of online game products and blockchain technology is of theoretical significance for the research on the experience design of online game products based on blockchain technology.The research content of online game experience design based on blockchain technology is divided into five parts:first,through sorting out the infrastructure of blockchain technology,extracting the value of blockchain technology,combing out the value of blockchain technology from three dimensions of management mode,data security and trusted transaction,refining the industry problem-solving method based on the value of blockchain technology,and then getting the method Applicable scenarios;2.Summarize the business pain points and user pain points of current online games through literature review and design survey,and analyze the industry problem-solving methods based on the value of blockchain technology to clarify the feasibility of the application of blockchain technology in the online game industry,and draw a conclusion of high coupling with UGC class online games;3 Conduct in-depth interview and questionnaire survey,analyze the survey results from the five dimensions of media,scene,target,user and environment,so as to clarify the core demands and development characteristics of UGC online game users;fourthly,based on the product design steps of blockchain technology,combined with the product design and development process of traditional online games,deduce the online game product design based on blockchain Technology Process,and then combined with the information of user research and the interaction design principle of UGC online games to build the experience design model of UGC online games based on blockchain technology;fifthly,through the design practice to design and apply the model,using the means of design evaluation to verify the feasibility and effectiveness of the model.Combining the theoretical research and design practice,this paper introduces the blockchain technology into the product design and user experience research of online games,puts forward the product design method of online games based on blockchain technology,constructs the UGC type online game experience design model based on blockchain technology,and applies and verifies the model through the design practice and design evaluation.The application path and method of blockchain technology in online game product design and experience design are put forward,which provides a design method for traditional online game products to transfer to the blockchain world,and provides a design strategy for user experience design of blockchain online game products.It has certain reference significance for the industry and business planning to transform to blockchain,which facilitates the better allocation of global resources by blockchain technology.