The Presentation Of Women's Image In The View Of New Media Construction

With the development of social economy and the continuous change of media technology,people are more and more dependent on media.We have already lived in a "Pseudo Environment" constructed by media,which affects our understanding of the world and ourselves.The theory of media construction distinguishes the concepts of "Objective Reality","Media Reality" and "Subjective Reality",and analyzes the process of their generation and interaction.Self image,identity construction,discourse power and so on have always been focus on the feminism.The change of communication pattern also influence the construction platform of the media,including the subject,content and process makes of the new media.Based on the case of Qianliao,combined with its background and operation mode,and the theoretical concept of the new media construction,this paper focuses on the Qianliao's theme setting,article classification and discourse mode of the text,and sums up five types of female images,i.e.the "Perfect Goddess" in body shape and appearance,the "Counterattack Winner" in workplace,the "Elite Parents" in family education,the "Delicate Girls" in life and the "Rational Controllers" in emotion part.This paper points out the practical significance and limitations of these female images to the contemporary women.The new media gives women the space and discourse power of self-expression,and gives women new possibilities of "self-construction".However,the contemporary women also needs to be alert to the discipline of male culture,the combination of new media and consumerism and absence of some marginal women.The healthy development of feminism in the new media environment needs women to form a correct understanding of self-awareness,and also needs the society to truly respect the inherent human dignity of both sexes,and maintain the equal,harmonious and tolerant coexistence between the sexes.