Research On Marketing Strategy Optimization Of D Mobile Game Company

In the first ten years of the 21 st century,China Mobile Internet has achieved unprecedented high-speed development.With the prosperity of China 's economy and the progress of science and technology,through the transmission of information on the mobile Internet,the smartphones applications has been able to meet people 's daily lives.You can get all kinds of goods and services in every aspect you need conveniently and quickly.Among various mobile applications,mobile game is an important product for providing entertainment,and it is also the product with the clearest profit model in mobile applications.The mobile game industry has become one of the main battlefields where major Internet giants compete with each other.Since 2011,many investors and entrepreneurs have joined the China mobile game market.The market is prosperous and active,and the mobile game industry has entered a golden period of rapid development.After nearly 10 years development,the mobile game industrial market environment has matured.Traditional Internet head companies,especially well-known PC game companies such as Tencent and Net Ease,relying on capital strength and resource advantages,have seized nearly half of the market share of China's mobile game industry,reducing the survival space of small and medium-sized developers.With the upgrading of the government's supervision of the industry and the slowdown of the number of mobile Internet users,the future competition in the mobile game industry will become more brutal,and it will also promote the development of fine product and refined marketing.In this context,how to use limited resource conditions to respond to user needs faster and enter the market to seize product advantages is a new problem that has to be faced and solved.This article studies how to adopt more effective product and place marketing strategy for small and medium-sized mobile game companies in the current mobile game industry market.This article uses marketing strategy theory,summarizes the problems existing in the marketing process of D Mobile Game Company,and analyzes the current environment,then research the consumer behavior of mobile games,finally formulate the channel marketing strategies optimization for D Company.The results of this article help to guide D Company to adopt effective product marketing strategies,increase D Company's operating income.Similarly,for other mobile game companies like D,this article plays a certain reference role in optimizing product and place marketing strategy.