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Douyu "League Of Legends" From The Perspective Of Interactive Ritual Chain Research On Interactive Effect Of Live Broadcast

Posted on:2021-02-23Degree:MasterType:Thesis
Country:ChinaCandidate:R X GanFull Text:PDF
GTID:2427330620466292Subject:Sports news communication
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With e-sports entering the Asian Games,e-sports has become one of the hottest topics of the moment.At present,the number of e-sports users in China is huge,and the users of e-sports games are gradually transforming into spectators of e-sports events.For the audience,a large number of viewing needs are still not met.The pan-entertainment live broadcast platform attracts a large number of audiences because of its low threshold.During live broadcast,participants can interact with the platform anchor and other users through means such as barrage and gifts,providing users with a new way of socializing.This article takes the interaction ritual chain as the theoretical basis,and studies the Douyu live broadcast platform and the League of Legends game.Analyze the elements required to form an interaction ritual in the Pan Entertainment Live Broadcasting Platform,and analyze the three parts of the interaction ritual chain construction,interaction ritual chain development,and interaction ritual chain feedback in the live broadcast of Douyu "League of Legends".The influence of different emotional states achieved by participants on the interaction effect in different stages.At the same time,the content analysis method,in-depth interview method and questionnaire survey method were used for investigation,and the data was processed by SPSS multivariate statistical analysis software.The survey found that in live online games,interaction is positively related to capital investment,and emotional energy is the intermediary between interaction and capital investment.In each interaction game of online game live broadcast,participants gather through the focus of mutual attention and obtain a sense of personal identity and group solidarity.The extension of these emotional energies and their symbolic meanings encourages participants to join the next interaction The power of the ceremony.Finally,through the study of the interaction effects of live streaming of online games,the shortcomings found in the pan-entertainment live broadcast platform are found,and the deficiencies in the pan-entertainment live broadcast platform are proposed in combination with the interaction ritual chain theory.
Keywords/Search Tags:live streaming of online games, interaction ritual chain, emotional energy
PDF Full Text Request
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