Research On The Development Strategy Of Mass Sports Science And Technology Company

In recent years,China's Sports Industry is developing rapidly and great progress has been made in sports work.However,the overall scale is still small and the vitality is insufficient.Based on the rapid development of the Internet,Internet + Mass Sports are more likely to release brilliant radiance.However,the current domestic Sports Industry is facing many uncertain constraints,its development process is facing opportunities and challenges,from the market itself,from local governments,regions,more from the environment and other constraints.Therefore,the development of the sports industry must rely on specific circumstances,specific environment,specific conditions,to scientifically and orderly planning and formulation,pointing out the direction of development for enterprises.This paper takes the MASS SPORTS APP owned by Mass Sports Science and Technology Company.An enterprise in Jiangsu Province,as the research object,taking the modern strategic theory system as the cornerstone,through the use of modern management methods and means such as PEST model,Porter's Five-Force analysis model,SWOT model and QSPM quantitative analysis model to the external environment of enterprises.The development trend of the industry in which the enterprise is located and the competitive situation between the industries are analyzed,so as to control the opportunities and challenges faced by the enterprise in the process of development.At the same time,this paper also digs deep into the practical problems encountered in the development of enterprises,especially the overall organization management,talent management,financial management,operation management of MASS SPORTS PLATFORM enterprises,so as to provide necessary support for the formulation of a scientific and orderly enterprise strategy.Based on the above contents and combining with the vision and mission of the enterprise and the needs of the development strategy of the enterprise,this paper puts forward the new strategy of the enterprise as soon as possible in the course of its future operation: the use of Internet + thinking and the enhancement of product innovation so as to promote the sustainable development of the enterprise;and establish diversification with free or lower cost.The development idea retains the user,the active user;Establishes and operates the Sports Industry alliance to promote the enterprise's business expansion.As an auxiliary strategy,timely introduction of financing planning and building brand influence to enhance the platform's competitive advantage in a changing environment.At the same time,in order to make enterprises overtake in the process of development,it is necessary to ensure the effective implementation of enterprise strategy,which will involve many aspects,such as the Low cost operational innovation strategy,the control of the whole process,the adjustment of organizational structure,and the implementation of the idea of full participation.Strengthen the implementation of this as a guide for the rapid growth of enterprises;enhance the market position of the popular sports APP brand,and constantly expand the business scale of enterprises to achieve long-term,stable and orderly development of enterprises.