A Case Study On The Management Model Innovation Of Stadium Operation Of Olympic Sports Center In Fuzhou

In order to analyze the case management of Fuzhou Strait Olympic Sports Center,the research uses literature,case analysis,expert interviews,field visits and other methods.The research finds: The Fuzhou Strait Olympic Sports Center faces the separation of property rights,management rights and management rights.problem.The operation and management of the Fuzhou Strait Olympic Sports Center belongs to the entrusted management type.It is entrusted to be the Sports Bureau and the State-owned Assets Supervision and Administration Commission,and the undertaker is the Fuzhou Cultural and Sports Industry Development Corporation.The Fuzhou Strait Olympic Sports Center offers a wide range of product types,including concerts,sports events,and conventions.3 There are many problems in the industrial operation of the Fuzhou Strait Olympic Sports Center: the separation of the two powers of the stadium is not complete,the sports department bears the heavy responsibility of the stadium maintenance;the high-end sports events in Fuzhou are scarce,the economic benefits of mass sports events are insufficient;the human resources are insufficient,incentives Insufficient sexuality,large staff mobility;tax and fee policy restrictions,resulting in greater operational pressure.In view of the existing problems,the following specific suggestions are proposed:optimizing management rights reform,improving management autonomy;enriching content supply,creating own event IP;using venue resources to achieve diversified operations;using government purchasing opportunities to undertake government public service functions.