Research On Business Model Transformation Of HM Fitness Club In SuZhou

With the internationalization of cities in recent years,the number of foreign companies increased,in Europe,America,Japan and South Korea and other foreign companies under the guidance of developed groups of fitness,residents began to pay more and more attention to fitness.Under the new crown epidemic,on the one hand,the operation of fitness clubs is restricted,on the other hand,it also makes people pay more attention to fitness sports.It can be said that the current fitness club development opportunities and challenges coexist.If the fitness club can correctly analyze the environment,make full use of opportunities,and realize the transformation of operation mode,it may usher in a leap-forward development.Based on the business model transformation of Suzhou HM fitness club,this paper analyzes the current development problems of the club,tries the online fitness model,and puts forward the concrete plan of the business model transformation.Based on the research,this paper provides the train of thought guidance for the transformation of Suzhou HM fitness club and other similar clubs,which embodies the theoretical significance of enriching the same subject and the value of guiding practice.According to the present situation of Suzhou HM Fitness Club,the problems such as unclear management objectives,insufficient resource capacity,backward management and single profit model are put forward.This paper analyzes the operating environment,thinks that it should adjust the mode of operation,change from the existing mode of direct store to the mode of joining,and determine the business objectives and specific management plan of the company.