Research On Communication Problems And Solutions In Modern Vocational Education

Since the 21 st century,with the rapid development of the internet,big data and cloud computing,the communication power and influence of media have been strengthened.China has established the biggest system of vocational education in the world and become a country with the biggest vocational education scale.However,at present,there are still the idea and behavior of despising vocational education.Media is a key factor influencing the attractiveness of vocational education.Vocational education communication is an important issue to study in the process from a country with the biggest vocational education scale towards a country with the most developed vocational education.From the perspective of communication,this paper uses the Agenda-Setting Theory to explore the communication problems of multiple subjects in vocational education communication.This paper is divided into five chapters.The first chapter analyzes the domestic and international background of modern vocational education communication,does some literature review on education communication and modern vocational education communication,clears the theoretical significance and practical significance of this paper,confirms the research thought and method.The second chapter defines related concepts such as communication,education communication and modern vocational education communication,introduces the main content of the Agenda-Setting Theory and establishes the research framework.The third chapter defines the multiple subjects and communication audience of modern vocational education communication,and analyzes the function,communication channel and importance of the multiple subjects of modern vocational education communication and clarifies the content,characteristics and needs of the communication audience.The fourth chapter uses the interview method to interview the communication audience and the communication subject respectively,combining the interview results and the literature analysis,finding the problems of the modern vocational education communication and clarifying the cause of problems using the Agenda-Setting Theory.The fifth chapter puts forward the solutions to strengthen modern vocational education communication from government,vocational college,industry and enterprise,and media.