Research On Improving The Actual Effect Of Network Ideological And Political Education In Colleges And Universities From The Perspective Of Big Data

Ideological and political education,as a science that studies the law of the formation and change of people's ideology,and guides people to form the science of correct thinking and behavior,must keep pace with the development of the times.At present,the popularity of the Internet,the rapid development of information technology,the era of big data has arrived and has profoundly affected human society,especially the lifestyle,learning style and thinking mode of young students.Big data has created new development opportunities for college ideological and political education.College ideological and political education should actively welcome the advent of the era of big data,constantly update education concepts,optimize education methods and methods,and promote the innovative development of ideological and political education in the new era.On the basis of following the basic principles and basic methods of ideological and political education,this paper mainly uses literature analysis methods,statistical analysis methods and case analysis methods to conduct research.First,the research background and purpose of the thesis are clarified by sorting out relevant literature.Secondly,on the basis of theoretical discussion on the concepts and characteristics of big data and network ideological and political education,the significance of applying big data to network ideological and political education is clarified.Thirdly,through specific questionnaire surveys on the development of network ideological and political education and the application of big data in some universities in Shenyang,and combined specific cases,discovered big data application in colleges and universities,including college ideological and political theory courses,personalized education and online public opinion monitoring,at the same time,it analyzes and summarizes the current dilemmas in the process of promoting the application of big data in online ideological and political education in universities,such as insufficient awareness of data concepts,low integration of data technology with ideological and political education,data application mechanisms to be improved,and ethical anomalies.Finally,in response to related problems and specific difficulties,the paper proposes corresponding countermeasures and suggestions from four aspects: thinking and cognition,talent training,practical application,and institutional mechanisms.Colleges and universities should strengthen the cognition of big data applications by educators and education objects,improve the cultivation mechanism of big data applied to network ideological and political education,optimize the big data platform for specific applications,and improve related systems to ensure and promote the application of big data in network ideological and political education in colleges and universities.Colleges and universities should actively adapt to and actively grasp new opportunities for the development of big data,promote the effective integration of ideological and political education and big data,and continuously improve the effectiveness of ideological and political education.The era of big data has arrived,which is both an opportunity and a challenge for colleges to innovate and develop network ideological and political education.In the practice of ideological and political education on the Internet by means of big data technology,university educators should further strengthen their ability of data thinking and practice,and set up and improve the coping mechanism based on big data analysis,constantly enhance the effectiveness of network ideological and political education,and help network ideological and political education to achieve all-round,all-process education.