Research On The Communication Effect Of Domestic Life Experience Reality Show

Since 2016,various types of life experience reality shows have mushroomed.As a popular program among current Chinese TV programs,experiential reality shows cause nationwide carnival through their extensive star effect and unique narrative structure,and hold the banner of variety shows for many quarters and occupy the screen for a long time.This kind of reality show with the theme of "life experience" has not only raised a viewing upsurge,but also brought rich economic benefits for the program itself through the civilian narration.As life experience shows the rise in our country,the David as the pursuit of high ratings scrambling to launch the same type of reality TV show,devotion to the ratings for some of you,the way of doing ignored the audience as the main focus,excessive entertainment makes some reality TV show is no play to the role of the good value guidance.At the same time,the frequent appearance of this type of reality show makes the audience have certain aesthetic fatigue and have higher expectations for the innovation of the program content.Therefore,by studying the corresponding changes of the communication effect of life experience reality shows on the audience,this paper is helpful to understand the problems in the development process of this type of shows and realize improvement.Based on the research framework of communication effect,this study conducted a qualitative and quantitative analysis on the communication effect of domestic life experience reality shows since 2016 through literature analysis and questionnaire survey.From the perspective of use and satisfaction theory,audience and communication effect theory,this paper analyzes the audience's cognition,attitude and behavior,so as to comprehensively investigate the communication effect of life experience reality shows.The first part of this paper mainly reviews relevant literature and relevant basic theories,defines relevant concepts,and explains the development process and features of life experience reality shows.The second part will be through the questionnaire survey data communication effect of reality life experience class empirical research analysis,present research achievements,including domestic reality life experience class contact behavior of the audience,use of motivation,use demand and the type of program on the audience cognition,attitude and behavior that the effect of the impact of three levels,etc.The third part will discuss the problems in the communication process of domestic life experience star reality shows and try to provide some feasible Suggestions for the development of domestic lifeexperience reality shows.