Production,Consumption And Disseminat Ion:"knowledge"in The New Media Era

With the change of times,knowledge appears in more and more scenes and has various annotations.From one-on-one lectures to one-to-many pay-for-knowledge courses,along with the continuous improvement of living standards,more and more people pay attention to the cultural and spiritual world.In order to keep pace with the rapid changes of times,one needs to constantly absorb knowledge to improve themselves and learn constantly.At the same time,mobile Internet technology provides the possibility for the creation of pay-for-knowledge market.In recent years,the discussion about knowledge payment has never stopped from academia to industry,it has been mentioned many times from concept differentiation to morphological evolution and then to industry exploration.Behind the knowledge-paid market in the context of new media era,using knowledge as a line,connecting the different life styles of different individuals,from the knowledge in the micro-individual eyes to the knowledge in the middle-view perspective,may not be able to explain the knowledge in the macro-world,but the relationship between the individual and the society can also be a glimpse.Based on this,this study will be carried out from three dimensions:knowledge production,knowledge consumption and knowledge dissemination.The layout is based on three core logic:group characteristics,practice path and interaction mode.lThis paper mainly adopts the method of case study,in-depth interview,questionnaire survey,at the same time,the author's internship experience in Netease cloud music paid radio station from February to July 2018 was used as the empirical material for participatory observation.Combing the interpretation of knowledge in different scenarios,focusing on the three dimensions,the author attempts to answer the core questions:How does"knowledge"in pay-for-knowledge connect individuals reconstruction?Firstly,the concept of"knowledge"section,the author intends to conduct research from the academic perspective of knowledge and define the scope of this study.From the analysis of the theory of knowledge in philosophy to the practical aspect of knowledge which coordinates in the new media era are positioned.This paper explores the knowledge prospect based on payment platform to provide the background for the research.Secondly,about the production of knowledge,select IGET APP as a case,It is found that knowledge producers are characterized by elitism,specialization and transboundary.Considering that the competitive advantage of IGET APP is to gather knowledge from all walks of life and focusing on the core keyword of“knowledge”,it continues to produce high-quality content.The"container"of knowledge has changed in the new media era,but the knowledge core of production has not changed.Taking knowledge as the line and relying on the Internet platform,knowledge consumers and knowledge producers can communicate equally,break the time and space restrictions and achieve individual connections.And then,in the study of the consumption of knowledge,the author takes the user who pays for knowledge as the research object and researches the knowledge in the eyes of pay-for-knowledge users as a research question.Exploring the logic behind user pay-for-knowledge is to alleviate anxiety,self-upgrading and eliminate loneliness.Based on massive user base,Himalaya FM links content,platform and user in many ways to improve the knowledge consumption ecological chain.Unlike ordinary consumer goods,the sharing characteristic of"knowledge"makes knowledge sharing behavior exist in the process of knowledge consumption.In the process of sharing,individuals restructure knowledge so as to change the acquisition of knowledge from passive to active.Knowledge Payment Depth Users have a high frequency of knowledge dissemination.In order to enhance the sense of participation and self-identity,different individuals take knowledge as the line,extend the topics related to daily work and life to discuss.Knowledge in paid audio carriers is accompanied by the use of multiple scenarios.Then,in addition to knowledge producers and users,operators also play an important organizational role in the process of knowledge dissemination.In the research of knowledge dissemination,it is based on the data presentation of major paid audio platforms,reuse the experience materials obtained by the author in the internship work of Netease Cloud Music Paying Radio as the basis.Analyze the knowledge bias in knowledge dissemination and find that knowledge is characterized by commodification,personalization and verticalization.Analyzing the Practical Path of Knowledge Dissemination in the Field of Mobile Interconnection.The operator builds the dynamic lecture hall to improve user retention,and transforms knowledge as a product to achieve multi-party constructionFinally,the author tries to sort out and analyze through the research of the first three chapters to explore the deep reasons and social influences behind knowledge payment.Under the innovation of technology,the speed of incremental knowledge is accelerating,and the resulting knowledge difference has given birth to the soil of knowledge-paying producers.In the eyes of knowledge producers,users are"advanced laymen" and there is an equal relationship between the two.Since the development of knowledge payment,it has gradually moved toward the trend of"de-knowledge".Relying on the Internet,creating an immersive learning environment embedded in the daily life of individuals.From the transformation and deepening of the audio platform to the content payment platform,the shift to the pan-entertainment and light learning is the blurring of the knowledge boundary.After answering the core questions,The author will delve into the practical and social impacts of the changes brought about by the Internet to the knowledge,and make a meager view.