Research On Cultural TV Show National Treasure From The Perspective Of Cultural Identity

Cultural relics are human legacy in the social activities of the art historical relics and sites of scientific value as information carrier of human activities,our country ancient cultural relics accumulating the survival wisdom of the Chinese nation,carrying the Chinese excellent traditional culture,embodying the unyielding spirit of the Chinese nation,containing the thinking of the Chinese nation essence and moral essence.lt is important in the development of contemporary Chinese culture resources.Beginning at the end of 2017,the cultural variety show "National Treasure" have a foothold in the cultural treasure-house resources,through to the Palace Museum and the Shanghai museum,Nanjing museum and other nine pieces of museums to promote national cultural relics combing and summary of the story behind the cultural relics and historical interpretation.This program is the first "documentary variety",breaking away from the interpretation of traditional artefacts and archaeology,and telling the little-known civilization code behind the national treasure and its legendary story through the method of revealing the history,people and spirit and the communication form of variety,which is the exploration and innovation of TV cultural programs.This study from the perspective of cultural identity,parsing the spread of the"National Treasure" concept,form and presentation,and select the comments of "National Treasure" on bilibili video website,analysising feedback of the "National Treasure",to explore the process and significance for audience to construct identity,and based on this,advances our country culture related suggestions on the development of variety show.This study argues that "National Treasure" show the cultural relics in the form of interpretation and performance,through a variety language let cultural relics live up,innovate the form of TV cultural programs by fusion media,and so on.Not only let the audience to know how to appreciate the beauty of the cultural relics,but also inspire the audience to the profound recognition of the Chinese civilization and culture,arouse the audience's emphasis on the protection of cultural relics and civilization guardian.