Research On Technological Innovation Strategy Of SH Coal Chemical Company

The energy structure of "poor oil,rich coal and low gas" in China provides a prerequisite for the rapid development of modern coal chemical industry.At present,great progress has been made in modern coal chemical industry.The key technologies are on the leading point in the world,which play a positive role in promoting the diversification of petrochemical materials,clean coal utilization and ensuring national energy safety.However,the problems such as Volatility in intenational oil prices,the necessity of improving the technical level and industry standards,as well as the environment and water resources carrying capacity,blindly planning new projects have cast a shadow over their development.How the modern coal chemical industry and modern coal chemical companies achieve safety,green,and innovative development through technological innovation is a subject worthy of in-depth research.The SH Coal Chemical Company is one of the first state-level modern coal chemical demonstration projects.It is the world’s first industrialized coal-to-olefins project and has a milestone in the history of the world’s coal chemical industry.Based on the theory of modern strategic management and technological innovation,this study comprehensively summarized the effectiveness and problems of SH Coal Chemical’s technological innovation,and comprehensively used Porter’s five-force analysis,value chain analysis,SWOT analysis,and other methods.The external environment and internal conditions of the technological innovation of the coal chemical company were thoroughly analyzed,and the overall strategic direction of “deep low cost + moderate differentiation” of the SH coal chemical company was further clarified.This article proposes a Technological innovation strategy of “one center,three grippers,and one system” and defines practical and feasible safeguards that match this strategy.This study provides a suitable and effective strategic choice for the modern coal chemical industry and the modern coal chemical industry in terms of safety,green,and innovative development.It is worthy of reference from the same type of enterprises and has certain theoretical value and practical implications.