| In recent years,with the reverse of the coal market situation,the downlink of coal price,the overcapacity of coal and the shortage of demand have become the biggest problem that plagued the coal industry,and many coal enterprises have problems of operating difficulties.The XNJM company,as a local state-owned enterprise,is more difficult to operate in the process of the coal price downlink.At the same time,a large number of small coal mines have been integrated,and the profit level has fallen sharply,which leads to the plight of the lack of operating cash flow.At the same time,XNJM in the long-term planning of many projects to implement reconstruction and new construction,all need a lot of money to support.If there is no sufficient capital to provide enterprises with sustained and effective guarantee,the sustainable development strategy of enterprises is difficult to advance.The shortage of funds and financing difficulties are the bottlenecks of the development of enterprises.How to obtain the long and short term funds needed by the enterprises,whether the capital structure is reasonable,and how to ensure the safety of cash flow are the common problems facing all coal enterprises,including XNJM company.This paper,taking XNJM company as the research object,takes the financing predicament of its current company as the main research content,and discusses how to solve the financing dilemma and optimize the financing strategy of the coal enterprise under the background of the new normal economy,according to the current situation,the analysis of the reasons and the solution of the problems.This paper first expounds the financing related theories and the development status and research results of financing in China and abroad,analyzes the financing background,current situation and financial status of XNJM company,and focuses on the analysis and discussion of the existing problems and causes in the financing process.In view of these problems,this paper discusses in detail the financing needs,financing environment and principles of XNJM company,and puts forward the financing strategy based on this.Finally,aiming at the implementation of financing strategy,three implementation safeguards are put forward.The financing strategy proposed in this paper has certain pertinence to XNJM company’s financing strategy research,hoping to make some contributions to the healthy development of XNJM company. |