| All along,Small and micro businesses play an important role in the economic system in the world.However,as the world economic downturn,various economic entities especially facing the plight of the development of Small and micro businesses become more serious.Small and micro businesses small scale,poor ability to resist risks,to gain a foothold in the fierce market tide,in addition to grasp the production cost reduction and internal quality provided work,must make great efforts to do the marketing management of enterprises.The development of social productivity and progress,means and Strategies of marketing management will also be developed and improved.The current network technology in the rapid development,economic and social aspects have been infiltrated by the network,people’s life has been supported by the network.Small and micro businesses will not develop if leave the network.This article uses B Musical Instrument Factory as a sample,and carries out scientific environmental impact factors analysis.Combined with the current mainstream marketing mix theory,it has reasonably formulated an online marketing strategy that is more suitable for small and micro enterprises B musical instrument factory.It should be noted that this article is based on the 4P classical marketing theory,supplemented by 4A marketing theories,and using 4V and 4I marketing theories as the guiding ideology,scientifically formulating and enriching small and micro enterprises B under the network marketing environment.Instrument factory product strategy,price strategy,channel strategy and promotion strategy.The series of scientific analysis and research in this article has certain reference value and reference value for the development of marketing strategies suitable for many small and micro enterprises under the current network environment.At the same time,with the help of this article,I hope to play a positive role in promoting the development and renewal of domestic marketing theory. |
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