Research On Marketing Strategy Of H Cigarette Factory

Tobacco industry is an important source of national economy and taxation.As a pillar industry of the national economy,it plays an important role in the national economy.China’s tobacco companies despite remarkable achievements,and rendered a steady development momentum,but cigarette enterprises there are still a lot of concerns.The H cigarette factory as an example,using theory and practice combining,supported by relevant theories of marketing,from cigarette industry macro environment and H cigarette factory marketing status of hand,systematically analysis and summarizing H cigarette factory marketing problems and reasons.Based on the current situation of the development of China’s tobacco industry,this article puts forward corresponding suggestions from the aspects of products,prices,channels,promotions and so on,and puts forward corresponding implementation safeguards to ensure the implementation of marketing strategy recommendations.At the same time,it provides reference for H cigarette factory’s marketing planning and market competitiveness improvement.