The Proliferation And Maintenance Of Community Garbage Classification Under The Guidance Of Social Organizations

The classification of urban domestic waste is a governance activity to promote the construction of urban ecological civilization.With the increase of urbanization trend,China is also facing the problem of urban domestic waste management.The classification of community waste in Shanghai relies on the intervention of third-party organizations.This paper takes A social organization to guide community waste classification as an example.By entering the third-party organization to observe the classification of community waste,it is observed that social organizations mainly use social mobilization to achieve the spread of innovative behavior.There has been a strong spread of garbage classification behavior in the community and its weakness.This is in contrast to Rogers’ s "S" type innovation curve.Rogers’ s innovative diffusion model is slow in the early stage,and successfully spread in the middle stage.The curve shows a rapid upward trend,and the peak reaches a gradual and smooth spread.The garbage classification model studied in this paper is that there is a very high peak in the early stage of waste classification and diffusion.The medium-term diffusion intensity is gradually weakened,and the diffusion curve is declining.It will not completely disappear in the later stage,but still maintains a weak maintenance strength,that is,“ The characteristics of “strong diffusion and weak maintenance” and“strong diffusion” are reflected in the duration of waste classification,the number of coverage of garbage classification communities,and the amount of participation in the main body;“weak maintenance” is specifically withdrawn from the government,organizations,etc.In other aspects,this paper defines this phenomenon as the“inverted S” innovation diffusion curve.Through the research on the diffusion process of the innovative behavior of garbage classification,we find that China’s innovative behaviors have the characteristics of “inverted S” curve.In the comparison with Rogers “S” curve,the reasons of The classification of urban domestic waste is a governance activity to promote the construction of urban ecological civilization.With the increase of urbanization trend,China is also facing the problem of urban domestic waste management.The classification of community waste in Shanghai relies on the intervention of third-party organizations.This paper takes A social organization to guide community waste classification as an example.By entering the third-party organization to observe the classification of community waste,it is observed thatsocial organizations mainly use social mobilization to achieve the spread of innovative behavior.There has been a strong spread of garbage classification behavior in the community and its weakness.This is in contrast to Rogers’ s "S" type innovation curve.Rogers’ s innovative diffusion model is slow in the early stage,and successfully spread in the middle stage.The curve shows a rapid upward trend,and the peak reaches a gradual and smooth spread.The garbage classification model studied in this paper is that there is a very high peak in the early stage of waste classification and diffusion.The medium-term diffusion intensity is gradually weakened,and the diffusion curve is declining.It will not completely disappear in the later stage,but still maintains a weak maintenance strength,that is,“ The characteristics of “strong diffusion and weak maintenance” and “strong diffusion” are reflected in the duration of waste classification,the number of coverage of garbage classification communities,and the amount of participation in the main body;“weak maintenance” is specifically withdrawn from the government,organizations,etc.In other aspects,this paper defines this phenomenon as the “inverted S” innovation diffusion curve.Through the research on the diffusion process of the innovative behavior of garbage classification,we find that China’s innovative behaviors have the characteristics of “inverted S”curve.In the comparison with Rogers “S” curve,the reasons for the difference between the two models are obtained.The development characteristics of innovation behavior and innovation policy provide a new model for community grassroots governance.