Graphic Design Of Tea Theme In Cultural Context

The graphic design of the tea theme in cultural context is based on the spread and development of tea culture,and we make the interpretation of tea theme design in different cultural contexts.The whole paper generally presents theoretical concept analysis,combining case studies to discuss design techniques and designer design practices,totally three parts.First,this paper attempts to conclude the expression of tea theme design in the cultural context through the understanding and combing of the theoretical knowledge of tea history,trade,culture and tea drinking,namely,original imagery,visual elements,interactive experience,cross-border communication.Second,according to the different cultural contexts of China,Britain and Japan,we go deep into the design analysis of the four tea brands “HEYTEA”,“JINGSHENGYU”,“WHITTARD OF CHELSEA” and “SHANBENSHAN”,and summary design inspiration.Third,based on the research of tea and tea culture theory and brand case analysis,the attempt of design is conducted from three aspects: experimental poster design,gamification design and virtual reality space design.