In recent years,China’s national status has been constantly improved,which is particularly important in shaping the national image of the major eastern country with a history of 5,000 years.The communication and shaping of national image is based on visual culture and semiotics,which is accumulated in the profound national culture.At the same time,the communication and shaping of national image has constructed a variety of dimensions and elements.Since ancient times,China has put emphasize on the collocation of clothes and the class system behind people’s clothes and clothing.It is no doubt that western countries are no exception.Therefore,when the costume art is reflected in the national image design,it is no longer limited to the comfort and beauty of clothes.It becomes a comprehensive reflection of the national heritage,which also represents the country’s bearing and strength to a certain extent,and its influence cannot be underestimated.Visually,costume art can effectively reflect and reflect the national image to promote cultural exchanges between countries.For example,the most famous is the Chinese Tang suit.Tang suit is the representative costume of China,which became the costume of the APEC meeting.The shaping of national image is also not limited to visual.Its development also changes with cultural,political and economic changes,and it becomes a finite-class-integration closed-loop process.To sum up,the purpose of the paper is to discuss the artistic characteristics and importance of national image of clothing from the perspectives of historical changes,cultural concepts and political and economic backgrounds of clothing art.From the perspective of costume culture in different periods,different countries and different ethnic cultures,costume culture is deeply rooted in the national image design,which has produced different functions,effects and meanings in the construction of national image in almost every country.With the development of times,the cultures have integrated around the world and costume culture is applied to national image design,which also presents some difficulties and challenges and is the inevitable process of cultural development.Therefore,inheriting the tradition and weeding out the old and bringing forth the new will be a solid step to further enhance the application ability of costume art in the national image in the future. |