Analysis On The Effectiveness Of SG Company's Real Estate Business Restructuring

After 20 years of development,real estate has rapidly become an important industry in the national economy since China implemented the housing distribution monetization system in 1998.Real estate enterprises seize the historical opportunity to grow rapidly,from the initial extensive to the current fine management changes,showing the unique survival and development of China’s real estate enterprises.In 1998,there were only five Chinese enterprises on the fortune global 500.By 2018,the number had increased to 120,including five real estate enterprises in China.Quality enterprises of real estate in our country from the beginning of the development to have clear consciousness of management,since one of the four big enterprise,vanke,study American Pulte Group,to invest in country garden to implement "value chain",entrepreneurs in line with an open mind the introduction of western management theory,learn from each other on home soil,explore their own professional development and the management pattern.However,not all real estate enterprises have successfully made the leap,and some enterprises choose business restructuring to try to achieve development.However,the development level of different real estate enterprises varies greatly,and most of the academic circles focus on the study of strategy and performance,and few scholars carry out the efficiency analysis of real estate business restructuring.Under this background,this paper selects the real estate business reorganization of SG company as the research object,and briefly introduces the background of the reorganization and the reasons for its occurrence.In order to discuss the inevitability of the results of the reorganization,this paper makes an objective analysis of the efficiency of the business reorganization from two aspects: the benefit of the reorganization and the organizational efficiency.This paper mainly adopts case study method and literature analysis method.In the research process of this paper,it is found that,compared with itself,the improvement of operation performance after real estate restructuring is attributed to the strengthening of internal cost control and other system control,as well as the reasons for the improvement of market environment.But compared with the leading enterprises in the industry,the company’s efficiency and organizational efficiency are unsatisfactory.Therefore,by consulting and sorting out the real estate related regulation policies issued by the country in recent years,this paper clarifies the national policy guidance,use porter’s "five forces model" to analyze the industry competition,and summarizes eight aspects that affect the internal efficiency of the company.Finally,based on the current situation of the company’s business restructuring and the experience of advanced enterprises,from the two aspects of efficiency and efficiency,the development strategy of real estate business is formulated to improve the efficiency of the company.