Experiential Design Of Exhibition Space Based On Synaesthesia Research

In recent years,China’s exhibition industry as a whole has shown a steady growth trend,demonstrating that exhibition design plays a crucial role in promoting international exchanges,disseminating cultural information and leading the trend of life.The advent of the experience era,so that people on the demand for exhibition space design,has occurred from "a single message transfer" to "exchange of information" change,the transformation of the experiential design of exhibition space has become one of the core of the exhibition industry.The quest for"experience" has made people no longer satisfied with the stimulation of the single senses,and even expect to have beyond the traditional visual experience.This dissertation introduces the concept of "synaesthesia",which emphasizes sensory fusion,into the experience design of exhibition space.Not only can we skillfully mobilize the participants’ sensory communication,to promote emotional exchange,but also embodies the individualized and spiritual needs,trying to be accurate and efficient On the basis of presenting information transmission,it creates an exhibition space for the realization of the interaction between the space and the heart,the sensory experience,the behavior experience and the emotional experience.The first chapter of the dissertation describes the research background,research significance,research content and research methods.The second chapter conducts basic theoretical research on synaesthesia,interprets concepts and production principles from multiple perspectives,discusses three forms of synaesthesia,and the relationship between synaesthesia and experience design of exhibition space,laying the foundation for later research.The third chapter explores the trend of experience design of exhibition space through the development course and the characteristic analysis of exhibition space design;introduces the sense of synergy into the experiential design of exhibition space and finds the value of the combination of the two.Through the questionnaire,The method of table mining excludes participants’ preference of the experiential design of exhibition space and the operating rules of synaesthesia,and summarizes the main influence factors of synaesthesia.Based on the previous research results,Chapter Four uses a large number of fieldwork cases to find the commonness from the perspectives of synaesthesia induced by a single sensory system,and to find out the specific application performance and the corresponding influencing factors of synaesthesia in the experiential design of exhibition space.Based on this,the paper summarized the basic principles of synergetic and experiential design of exhibition space and put forward the related design strategies.The fifth chapter based on the previous research results,Changzhou planning public hall design and practice.Under the background of experiential economy,it is of important practical significance and application prospect to explore the experiential design of exhibition space based on the research of synaesthesia.